SEO (Search Engine Optimization)
As part of an overall online marketing effort, the objective of Search Engine Optimization work is to generate traffic to your site. Irrelevant traffic, of course, is counter-productive, so here's the real bottom-line we're after:
Our SEO approach for both our small and medium sized business here in Columbus includes properly-positioned keywords, structured link architecture, and external backlinks that result in organic page rank and relevant traffic into the action-pages of your site.
We emphasize the importance of organic SEO strategies as fundamental to the success of any extended SEO methods that may be contemplated to achieve marketing goals. In layman terms, this means our first priority is to evaluate and address issues related to site-wide linking logic and the code structure relating to on-page content and data factors such as meta and micro data tagging. Our work begins by enhancing meta titles, meta descriptions, page titles (HTML H tags), content quality (uniqueness) and validity relative to a finite set of keywords and a broader set of latent keywords, based on the SEO objective of (1) each page, and (2) the overall marketing goals for the client's website.
To accomplish this, of course the objectives of your organization are established as the overarching guideline to the SEO plan of action we develop in concert with you.
SEO Client Case Example:
Client: Austin T Miller American Antiques, Inc.
In 2011 Austin's folk art and antiques website, usfolkart.com, despite having many dozens of pages relating to folk art and antique items he had been selling decades, did not even appear on Google Bing or Yahoo under the term Folk Art (out of over 5 million page results).
As of the date of this article, we now have Austin #1 on Google's SERP for 'Folk Art Dealer', #3 for 'Antique Folk Art' and #1 for "Rare Folk Art". Folk art is a highly competitive keyword, and we placed Austin's website above all his peers in the Folk Art Dealer realm of Google, Yahoo Search and Bing.
The First Step: our work begins with a baseline audit of your site's SEO profile. This report sets the tone for the discussion and proposal of work that can be done to enhance the visibility of your website within targeted search engines (e.g., Google, Bing, etc.). Through Google Analytics, Bing's web tracking application, and other tracking tools, the trending from the baseline can be monitored as feedback to the ongoing SEO work. Our SEO technicians use specialized tools and years of industry experience to evaluate the critical factors impacting your website's SEO profile, and make detailed recommendations for improving your overall position across SERP.
Get an SEO Audit and Analysis Report of your site. Inquire about details via our contact page.
The SEO Audit and Analysis Report includes, among other things:
- Analysis of basic SEO properties within the code of your site (meta tags, page titling, etc)
- Page-rank metrics across targeted search engines on 20 industry-relevant keywords and 20 content-relevant keywords
- Backlink Analysis
- SEO Action List Recommendations with a la Carte, Line-Item Pricing