Mobile Device User Trends
Users rely on the convenience of their mobile device being at-hand, turned on....wherever they go.
By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012)
Top mobile manufacturers, by market penetration for USA, Q4 2011, according to ComScore
1 Samsung 25.3%
2 LG 20.0%
3 Motorola 13.3%
Proportion of subscribers with a smartphone, Q4 2011, according to ComScore
41.8%
Mobile searches have quadrupled in the last year according to Google, for many items one in seven searches are now mobile.
• 1 in 3 mobile searches are local. After looking up a local business on their smartphone, 61 percent of users called the business and 59 percent visited.
• 79 percent of smartphone users use their smartphones to help with shopping
• 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information, but 79 percent of large online advertisers still do not have a mobile optimized site.
“It is true across the board. Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one seventh of your resources into mobile – anyone who hasn’t got mobile only business? Your customer is trying to engage you… it would be like not doing business with your customers on Thursdays.†Jason Spero, Google (Feb 2011).
| Percentage of searches that are via a mobile device | |
| Category | Proportion of searches that are mobile |
| Restaurants | 29.6% |
| Automotive | 16.8% |
| Consumer electronics | 15.5% |
| Finance and insurance | 15.4%; |
| Beauty and personal | 14.9% |
| Source: Internal Google Data (February 2011) | via: mobiThinking |
“Whether to have a mobile site or a mobile app and which to develop first depends on what kind of product you have. If most people are going to find you through search then you should optimize your site for mobile Web, but if you think you have a big enough fan base and you can cut through the clutter of getting people to download your app, then you can have a more immersive experience by creating an app.†Chet Fenster, MEC Entertainment (November 2011).
Global mobile statistics 2012 Part D: Consumer mobile behavior
June 2012: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research and stats from credible independent experts. What do consumers use their mobiles for? What are their favorite mobile activities?
“Whether to have a mobile site or a mobile app and which to develop first depends on what kind of product you have. If most people are going to find you through search then you should optimize your site for mobile Web, but if you think you have a big enough fan base and you can cut through the clutter of getting people to download your app, then you can have a more immersive experience by creating an app.†Chet Fenster, MEC Entertainment (November 2011).